About us

GOAT IS THERE FOR YOU....

Our goal is to keep moving as a brand. Adjusting our products is therefore a continuous process. With you, as a user, as an important link. We continue to monitor our users, we are curious about your experiences. And then adapt our brand to your wishes. And we will continue to do this. We only go for the best result.

GREATEST. OR. ALL. TIMES.

GOAT TRADE MARK

The goat can be seen as a symbol of patience and honesty. The name and logo GOAT did not just come out of the blue. Add to this the values unique, exclusive and progressive and you know exactly what to expect from GOAT. We achieve this by producing good, high-quality products for players who, just like us, have the ambition to become the biggest. It is not for nothing that we are proud of our brand, but even more so of our users.

GOAT TRADE MARK

The goat can be seen as a symbol of patience and honesty. The name and logo GOAT did not just come out of the blue. Add to this the values unique, exclusive and progressive and you know exactly what to expect from GOAT. We achieve this by producing good, high-quality products for players who, just like us, have the ambition to become the biggest. It is not for nothing that we are proud of our brand, but even more so of our users.

FOUNDER

GOAT was founded by Michel van den Broek. Michel was an avid hockey player, but at the age of 21 had an accident in which he broke his skull. After a rehabilitation process, it turned out that he was forced to hang up his own hockey stick. But Michel was far from done with hockey and so he dived into coaching. He was (assistant) coach at, among others, the Dragons, Royal Antwerp and HC Tilburg and Belgium -21. With the knowledge he has gained as a player and coach, he started his own stick brand in 2021, GOAT.

FOUNDER

GOAT was founded by Michel van den Broek. Michel was an avid hockey player, but at the age of 21 had an accident in which he broke his skull. After a rehabilitation process, it turned out that he was forced to hang up his own hockey stick. But Michel was far from done with hockey and so he dived into coaching. He was (assistant) coach at, among others, the Dragons, Royal Antwerp and HC Tilburg and Belgium -21. With the knowledge he has gained as a player and coach, he started his own stick brand in 2021, GOAT.

HOCKEY

GOAT Hockey. Designed and produced for the real hockey fanatic. Everything, of course, with a unique and cool design. We mainly focus on hockey sticks, both indoor and outdoor. We offer sticks in different carbon percentages, which determines the stiffness/stiffness of the stick. We also offer sticks with various curvatures ('bow'). With the right curvature you ensure that as a player you approach your own game even more. We also have balls, accessories and clothing in the collection.

HOCKEY

GOAT Hockey. Designed and produced for the real hockey fanatic. Everything, of course, with a unique and cool design. We mainly focus on hockey sticks, both indoor and outdoor. We offer sticks in different carbon percentages, which determines the stiffness/stiffness of the stick. We also offer sticks with various curvatures ('bow'). With the right curvature you ensure that as a player you approach your own game even more. We also have balls, accessories and clothing in the collection.

FASHION

GOAT stands for seeing opportunities. For thinking in possibilities. GOAT Lifestyle was also born in 2022 from this drive. An exclusive, high-end, fashion brand. No longer only available on the hockey field, but aimed at wearers in the broadest sense of the word. Exclusive, high-quality and comfortable.

FASHION

GOAT stands for seeing opportunities. For thinking in possibilities. GOAT Lifestyle was also born in 2022 from this drive. An exclusive, high-end, fashion brand. No longer only available on the hockey field, but aimed at wearers in the broadest sense of the word. Exclusive, high-quality and comfortable.